A Proposal for
A New Standard in Luxury Haircare Ecommerce
"If you cannot create something visually and structurally comparable to Seed.com in terms of refinement, pacing, hierarchy, whitespace, storytelling flow, restraint, and premium execution — please do not apply."
— Crown Elixir, Project Brief
Reference Brands
Crown Elixir deserves an experience as considered as its formulas. We build a fully headless Shopify frontend — deployed on Cloudflare's global edge — that performs, breathes, and converts at the level of the world's finest haircare brands.
No Dawn constraints. Every pixel intentional. Complete separation of design from Shopify's rendering layer means we design for Crown Elixir, not around a theme.
Deployed on Cloudflare Pages — responses serve from the nearest of 300+ global locations. Sub-100ms TTFB. LCP under 2.5s. Performance is part of the luxury experience.
Your free gift threshold, cart incentives, and app integrations remain intact. We port the logic to Cloudflare Workers — same behaviour, faster execution.
Trust architecture, social proof placement, and hierarchy designed around how luxury buyers actually decide. Every section earns its place.
Page 01
Page 02
Page 03
Page 04
Proposed Colour System
Typography System
Display — Cormorant Garamond
Editorial — Cormorant Italic
Body — Inter Light
Clinically studied. Crafted with intention. Every ingredient selected for precision. Every texture calibrated for feel.
Server-side rendered React with native Cloudflare Workers runtime. No cold starts, no edge adapter hacks. Pages serve in milliseconds.
300+ edge locations. Static assets served from cache. Workers handle SSR at the edge. Your customers never wait.
GraphQL queries for products, collections, and cart. Shopify handles inventory, payments, and checkout. We handle the experience.
Free gift threshold rules, cart incentive logic, and A/B test splitting — all executed at the edge, not the origin.
Cart state and user session stored at the edge. Consistent experience across devices without latency from origin reads.
Utility-first design tokens ensure every spacing, colour, and type decision stays consistent across all four pages.
Week One
Week Two
Week Three
Week Four
Fixed Project Price
USD · Fixed · No surprises
Included
Not Included
Ready to begin
Crown Elixir deserves a world-class home.
Begin the project